Lets Talk Strategy

For any business, it is important to put time and money into marketing your company. Whether you are trying to attract new clients, create brand awareness, or simply sell a product, marketing is crucial in all aspects of business growth. Setting aside a proper marketing budget is key in implementing the correct amount of marketing. Too little and your efforts may go unnoticed, however, you don’t want to spend too much and see no return on your investments.

Creating a budget.

The spend for a marketing budget is different from industry to industry however we see that 5-8% is the typical range. How effective is this spending? Whether Aspire is leading your marketing efforts or not, understanding the value of your marketing channels is vital. Anything you spend on marketing needs to perform, be tracked, and generate revenue for your company. It is important to know what works best for your company. From paid social to radio, billboards, print media, and more, you must figure out what's working, what isn't, and what avenues to explore in our changing world.

Curating a strategy.

It all starts with a goal. What is your goal for your business by the end of the year? Or in 5 years? Start by planning your efforts to meet your goals, same with marketing. Aspire has seen a growth in innovative owners who want to do their own marketing but just need a push in the right direction. By designing monthly strategies and creating marketing campaigns you can see what strategies work best for your business. Creating systems, checking budgets, and giving feedback allow owners to keep control of their marketing but still grow and reach new goals. 

At Aspire, we can help with budgeting a marketing plan for you as well as brainstorming strategies for your business. An outside set of eyes might be exactly what you need to take your business to the next steps. From email marketing, website design, to business consultation, our team at Aspire is ready to transform your company.