Making Of
GO Virginia Region 2's Impact Video
A Special Project with a Collaborative Organization
Working alongside staff from the Virginia Tech Center for Economic and Community Engagement (VT CECE), we created a video that summarizes the diverse and far-reaching impacts of GO Virginia Region 2. The project featured several on-camera interview sessions across three locations in Roanoke, Blacksburg, and Lynchburg, Virginia.
It succeeded because of the shared sense of collaboration between VT CECE, Aspire, and the businesses and individuals featured. Without people willing to be on camera, host events for GO Virginia, and open up their businesses to us for filming, this project would not have been possible.
Locations and collaborators
Each host location met our crew and project participants with open arms. Working with production crews and makeup artists local to each region, we were able to conduct on-camera interviews during each event. It went very smoothly, and it’s something we’d love to duplicate in the future.
Special considerations
Although this project took us across our region to film, everything was well within our team’s core capabilities. We didn’t have to rent anything for this shoot, which is pretty rare. It’s nice to be equipped so that if similar projects come up with a fast turnaround, our team is ready.
- Client
- GO Virginia Region 2 and Virginia Tech CECE
- Project type
- Video Production
- What we did
Team members
Luke Brugh
Director, Lead Videographer
Luke took the lead on the filming and editing of this project. He was in charge of the set design and leaned on the rest of our team when he needed support.
Devon Arnold
Assistant Videography, Drone Operator
Devon assisted at each location and took on the bulk of the b-roll and drone duties at events. She also helped create a custom map graphic and motion graphics for this project.
Cody Thompson
Project Manager
Cody organized filming dates, coordinated with small businesses, and ran all the logistics for this project. This is a key differentiator for Aspire: we are adept at planning and executing projects without much input from our customers.
Jonathan Roberts
Lead Photographer, Behind-the-Scenes
Jonathan produced the still photography for this project. Capturing content at each event as well as filming behind-the-scenes content, he produced media throughout this project.
Host locations
- RAMP Regional Accelerator, Roanoke, Virginia
- Vector Space, Lynchburg, Virginia
- CoGro, Virginia Tech Corporate Research Center
- Botetourt Technical Education Center
- Qentoros, Inc., Blacksburg, Virginia
Delivery and support
In addition to the video deliverable, our team captured stills during each GO Virginia event, as well as during some b-roll shoots with individuals and businesses.
These multimedia assets allow VT CECE and GO Virginia Region 2 to use these materials for years to come. The media is appropriate for a variety of purposes across platforms.
Lessons learned
Typical logistical challenges came up. Even so, this project ran very smoothly because of the clear communication between the Aspire team and VT CECE representatives.
In the future, we'd like to offer more collaboration between stakeholders and our production team. A lot of content collected during this project can be used for future video projects, whether for VT CECE or for the individual businesses and organizations featured.
